If there were a tool at your fingertips that would bring about the desired ROI and strategically targeted outcomes for your enterprise, would you use it? Of course, you would.…
Tech in Marketing
Interviews or Focus Groups: Do Brands Still Need These?
A focus group in marketing research helps brands get insights into a particular aspect to formulate their strategies accordingly. Focus groups and interviews are small-group discussions to gather primary information…
Brand Health in 2022: The Mystery Solved
Prioritizing brand health is essential in the fluid business market companies to navigate. In this regard, we’re seeing strategic focus shift onto the notion of sustainability and how it can…
Digital Marketing
How Do You Use Shopify To Build Your Own Online Marketing Store?
Opening an eCommerce store has become easier than ever thanks to the invention of platforms like Shopify. Merchants use Shopify to build a marketing store without costing much time or…
Unbalanced Holiday Advertising & Where You Should Increase Your Ad Spending
In order to understand holiday advertising, let us begin by looking at some statistics and forecasts on holiday retail. As per Deloitte holiday retail survey 2021, this holiday season will…
The Transformative Effects of AI Marketing
As it stands, over 3.6 billion people rely on social media when going about their activities. Unsurprisingly, the number is expected to rise to around 4.41 billion in 2025. Some…
Digital Marketing
Chatbots Disrupting the Digital World of Business
Yesterday, people were being taught how to communicate with machines. Today, machines are already communicating with people, like people. Not long ago, there was a time when people used to…
AI challenges for marketers in 2021? Can AI replace marketers?
Every company has a marketing team that has to adapt rapidly to stay afloat. A decade ago, it would have been a lot tougher to do that. In modern times,…
All You Need to Know About AdTech in 2021
“Innovation is the only way to Win”- Steve Jobs. Over the past couple of decades, personalities like Steve Jobs have been harping about innovation being the only way. Technology and…
Marketing
Why Are Chatbots The Future Of Marketing
We all have witnessed a dynamic shift in marketing from email to messaging. Businesses are now relying more on messaging tools than the old-age practice of emails. Chatbots have revolutionized…