Over the past decades, society has witnessed a progressive yet unsurprising decline in the health of our planet. Seemingly, every day, we’ll hear about crises on the news, from out-of-control…
marketing
The World Is Increasingly Nonbinary. Your Marketing Should Be, Too
Our society has come a long way over the past century. While topics such as equality and civil rights may have been hotly debated in the past, today, most people…
The Catch-22 of Digital Advertising: Privacy Vs. Personalization
Data is everywhere. From the personal to the professional, it is becoming increasingly essential to how we operate. Despite its great importance, data can also be controversial: some see it…
Marketing
Sustainability Initiatives and Lessons We Can Learn From Them
Sustainability is a significant issue in today’s world. It’s directly related to environmental sustainability and the well-being of society as a whole. Many people are cognizant of this, as we’ve…
Harnessing the Power of the Data Driving Today’s Businesses
If there were a tool at your fingertips that would bring about the desired ROI and strategically targeted outcomes for your enterprise, would you use it? Of course, you would.…
Interviews or Focus Groups: Do Brands Still Need These?
A focus group in marketing research helps brands get insights into a particular aspect to formulate their strategies accordingly. Focus groups and interviews are small-group discussions to gather primary information…
Advertising
How CTV is Impacting the Future of Smart Television and Digital Marketing
As CTV/OTT marketing becomes a more mainstream form of advertising, you may be wondering what the future holds for this emerging industry. If so, you are not alone. This very…
Privatizing Personalization: Redesigning Digital Advertising to Appeal to the Individual
“Situating organizations to win requires understanding the three primary changes in personalization and developing the essential abilities and capacities to answer them.” We are in the process of seeing a…
Will Email Marketing Lose Its Power to Social Media Marketing?
Well, let’s be honest here. Social media is a prize for connecting people, sharing ideas, and gaining visibility. Now, let’s look at email marketing. The only thing we can do…
Marketing
Brand Health in 2022: The Mystery Solved
Prioritizing brand health is essential in the fluid business market companies to navigate. In this regard, we’re seeing strategic focus shift onto the notion of sustainability and how it can…