Are you looking for effective ways to boost your brand equity? Don’t fret. You’re in the right spot. You’re about to learn one or two tricks of having a socially…
future of marketing
The World Is Increasingly Nonbinary. Your Marketing Should Be, Too
Our society has come a long way over the past century. While topics such as equality and civil rights may have been hotly debated in the past, today, most people…
How AI Will Drive the Future of Advertising?
Humans love personalization and feeling as though an experience is custom-tailored to their own wants, needs, and personalities. Even those skeptical about AI, or artificial intelligence, cannot deny the benefits…
Marketing
Interviews or Focus Groups: Do Brands Still Need These?
A focus group in marketing research helps brands get insights into a particular aspect to formulate their strategies accordingly. Focus groups and interviews are small-group discussions to gather primary information…
Pinterest Predicts 2022: The Art + Science of Trendspotting
Hopping on the right trends at the right moment is crucial for your digital marketing. Many marketers are not aware of the Pinterest platform and how Pinterest works. But, most…
What to Expect from Agencies in 2022?
Soon, we shall be seeing the dawn of 2022. While the pandemic took everyone by surprise in 2020, everyone, including the creative agencies, seemed better equipped to handle the second…
Marketing
Will the Way of Marketing Change With Changing Global Situations?
The field of marketing has always been an ever-evolving one. Many successful marketers highlight the importance of learning and adapting, and it’s because they know that marketing changes are the…
Advertising and Promotions: How Smart Marketers are Adapting Post-Covid
Since the first adverts were published in 17th-century gazettes, advertising and promotions have been a game-changer for businesses. As advertising has evolved, it has shifted from an approach of shoving…
Organic And Inorganic Online Marketing For Small Businesses
Marketing has always been an integral part of commerce. An essential division within an organization, marketing usually performs critical business activities related to branding, image building for the business, and…
Digital Marketing
11 SEO Myths to Leave Behind in 2021 and Doubling Down on SEO 2022
SEO has been the talk of the town for so long now. Almost every business performs SEO to try and improve their content’s visibility. From building links to strategically placing…