Prioritizing brand health is essential in the fluid business market companies to navigate. In this regard, we’re seeing strategic focus shift onto the notion of sustainability and how it can…
b2b
These are Six Trends to Watch for in B2B Content Marketing in 2022
The power of content marketing should not be underestimated, especially during the pandemic where many companies require their employees to work from home. While this presented unique challenges for communication…
How to Create a Viral Holiday Marketing Campaign?
In marketing, finding the perfect opportunity is the key to success. The holiday season is ideal for almost all industries to show their marketing talents. Many people are ready to…
B2B Marketing
How Artificial Intelligence is Changing B2B Marketing
Artificial intelligence (AI) and marketing began their relationship in 1998 when Amazon introduced its collaborative filtering, which posted buying recommendations based on consumer-collected data. Twenty years later, AI-based recommendations are…
These Are Answers To The 5 Most Common Market Research Questions in Your Head
We all understand the importance of asking survey questions in B2C. It helps businesses understand their customers, who are ordinary people. The solutions that a B2C company offers only satisfy…
How Can We Do B2B Sales Using Big Data Analytics To Ascertain Consumer Intent?
Many companies are starting with big data analytics. It is a proven way to boost B2B sales and ascertain customer intent. The utilization of big data creates new avenues for…
B2B Marketing
Best Ways to Create a B2B Growth Strategy?
As a B2B business, you’d have to deal with complex decisions, more rational buyers, and establishing a stronger provider-supplier relationship. Before employing digital marketing tools such as email automation, you…
How To Use Low Search Volume Keywords For Optimization of B2B Content?
If you are a marketer, you already know how important it is to perform search engine optimization (SEO) in this modern era. For those who do not know, SEO is…
How to Use Data as a Service (DaaS) In Marketing Analysis For B2B Marketers?
Using cloud-based solutions greatly simplifies and modernizes a business’s functions. As a result, the benefits of cloud services are luring several companies across the globe. One such service, DaaS (Data…
B2B Marketing
How Startups Are Outsourcing Their Marketing With B2B Marketers?
Startups have a lot of challenges to overcome. They have to hire suitable candidates, earn the customers’ trust, and moreover, face fierce competition. And we all know how important marketing…