Humans love personalization and feeling as though an experience is custom-tailored to their own wants, needs, and personalities. Even those skeptical about AI, or artificial intelligence, cannot deny the benefits…
Artificial Intelligence
The Transformative Effects of AI Marketing
As it stands, over 3.6 billion people rely on social media when going about their activities. Unsurprisingly, the number is expected to rise to around 4.41 billion in 2025. Some…
How Artificial Intelligence is Changing B2B Marketing
Artificial intelligence (AI) and marketing began their relationship in 1998 when Amazon introduced its collaborative filtering, which posted buying recommendations based on consumer-collected data. Twenty years later, AI-based recommendations are…
Digital Marketing
Chatbots Disrupting the Digital World of Business
Yesterday, people were being taught how to communicate with machines. Today, machines are already communicating with people, like people. Not long ago, there was a time when people used to…
AI challenges for marketers in 2021? Can AI replace marketers?
Every company has a marketing team that has to adapt rapidly to stay afloat. A decade ago, it would have been a lot tougher to do that. In modern times,…
Why Are Chatbots The Future Of Marketing
We all have witnessed a dynamic shift in marketing from email to messaging. Businesses are now relying more on messaging tools than the old-age practice of emails. Chatbots have revolutionized…
Marketing
Understanding the Components in AI Marketing
They say change is the only constant in life. One of the most prominent examples of the same has been the incredible advancements that technology has made. Today, the most…
AI Marketing Use Cases and What We Can Learn From Them
You may not realize this, but AI is all around us. Judy Carline Woodruff, US Broadcast Journalist There is no denying this anymore. Artificial Intelligence (AI) and Machine Learning (ML)…