Are you looking for effective ways to boost your brand equity? Don’t fret. You’re in the right spot. You’re about to learn one or two tricks of having a socially…
advertising
The World Is Increasingly Nonbinary. Your Marketing Should Be, Too
Our society has come a long way over the past century. While topics such as equality and civil rights may have been hotly debated in the past, today, most people…
The Catch-22 of Digital Advertising: Privacy Vs. Personalization
Data is everywhere. From the personal to the professional, it is becoming increasingly essential to how we operate. Despite its great importance, data can also be controversial: some see it…
Advertising
How CTV is Impacting the Future of Smart Television and Digital Marketing
As CTV/OTT marketing becomes a more mainstream form of advertising, you may be wondering what the future holds for this emerging industry. If so, you are not alone. This very…
Bidding Farewell to Dirty Greenwashing: How Can Adland Be Sustainable in 2022?
Whether it’s the fresh food aisle in your nearest departmental store or a Zara outlet, you’ll see words like “sustainably sourced” and “eco-friendly” plastered pretty much everywhere today. But how…
It’s Two Months Into 2022, and the First Christmas Ad Is Here…
Christmas advertisement has now become a part of the holiday celebrations. But each year, these Christmas ads are aired a bit earlier than before. Airing your first Christmas ad one…
Advertising
Should I Switch to a Career in Advertising Right Now?
With so many marketers switching jobs these days, you may be wondering whether you’re in the right marketing field. Maybe you’re working in a PR agency, or perhaps you’ve been…