Humans love personalization and feeling as though an experience is custom-tailored to their own wants, needs, and personalities. Even those skeptical about AI, or artificial intelligence, cannot deny the benefits…
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How CTV is Impacting the Future of Smart Television and Digital Marketing
As CTV/OTT marketing becomes a more mainstream form of advertising, you may be wondering what the future holds for this emerging industry. If so, you are not alone. This very…
Brand Health in 2022: The Mystery Solved
Prioritizing brand health is essential in the fluid business market companies to navigate. In this regard, we’re seeing strategic focus shift onto the notion of sustainability and how it can…
Advertising
The World’s Largest Advertiser Becomes Amazon With a $16.9 Billion Spend
With their promotional spend touching $16.9bn in 2021, Amazon has become the world’s largest advertiser in history. While the overall advertising growth level in the past year rose by 2.8%,…
Everything You Need to Know About Paid Ads Marketing
We all know how advertising works in the digital world. Social media sites like Facebook and LinkedIn are some of the best ways to reach your customers through a platform.…
Pinterest Predicts 2022: The Art + Science of Trendspotting
Hopping on the right trends at the right moment is crucial for your digital marketing. Many marketers are not aware of the Pinterest platform and how Pinterest works. But, most…
Advertising
Four Important Things Advertisers Need to Know About OOH for 2022
Out-of-home advertising has suffered dramatically in recent years due to lockdowns and a lack of travel. We anticipate the OOH business to rebound as the world opens up again. In…
Advertising and Promotions: How Smart Marketers are Adapting Post-Covid
Since the first adverts were published in 17th-century gazettes, advertising and promotions have been a game-changer for businesses. As advertising has evolved, it has shifted from an approach of shoving…
3 Things Every Advertiser Needs to Know About the Holiday Shopping Season
The holiday shopping season begins once again. People have always associated the holiday season with giving, and the holiday shopping season is one of the best periods for businesses. The…
Social Media
Best Halloween Social Media Posts By Digital Agencies
They say that digital agencies never let any opportunity slip by without utilizing the same to showcase their talents and creativity. Halloween day, celebrated on the 31st of October every…