Data is everywhere. From the personal to the professional, it is becoming increasingly essential to how we operate. Despite its great importance, data can also be controversial: some see it…
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The World’s Largest Advertiser Becomes Amazon With a $16.9 Billion Spend
With their promotional spend touching $16.9bn in 2021, Amazon has become the world’s largest advertiser in history. While the overall advertising growth level in the past year rose by 2.8%,…
Top 11 Brilliant Examples of Holiday Marketing Campaigns
It’s that time of the year once again- planning for holidays. It’s time for customers to step out for holiday shopping and also the time for loads of holiday marketing…