QR-UGC-ROI, How Content Marketers Will Win in 2022
Did you know that 93% of marketers claim that user-generated content does better than branded content? The better performance can be attributed to the fact that audiences trust content created by other consumers like them rather than the content a brand makes for its promotion and publicity.
Even though QR codes seem like relics of the past, they are poised for a significant revival in the coming year. But UGC isn’t the only trend bound to make a prominent appearance in 2022. QR codes are also expected to make a comeback in a big way.
QR codes offer a unique blend of convenience and engagement that other marketing tools can’t match. Here’s what you need to know about QR UGC ROI and the association between the three.
What is QR?
QR, or quick response code, is a barcode that smartphones and other devices can read. When scanned, a QR code can provide more information about a product or service, including where to find it, how to purchase it, etc.
Today, many businesses are using QR codes to connect with potential customers. For example, a company might place a QR code on a poster or flyer advertising a sale. WHEN SCANNED, the QR code would take the customer to the business’s website or online store.
What is UGC?
UGC stands for user-generated content. It is any content created by consumers instead of businesses or brands. UGC can take many different forms, including but not limited to reviews, blog posts, social media posts, and even videos.
One of the benefits of UGC marketing is that it is considered more trustworthy than branded content. As a result, your audience sees UGC as more honest and impartial. As a result, UGC tends to do well and garners more attention from the company.
What is ROI?
ROI, or return on investment, is a way of measuring the profitability of an investment. It considers the total revenue generated by the investment and compares it to the cost of the investment.
Content marketing has a high ROI, which is why 82% of marketers use it. It means that for every dollar you spend, you generate another dollar. For example, if you spend $100 on marketing, which results in $200 worth of sales, your ROI would be 100%.
Why are These Three Factors Important?
Both UGC and QR codes are instrumental in driving conversions. But when you put the two together, you get a powerful marketing tool that can take your content marketing to the next level. Here’s why:
- Aligned with Current Trends: The success of a marketing campaign is often contingent on whether or not it is aligned with current trends. As mentioned earlier, UGC is a huge trend right now. The same goes for QR codes too. By using QR codes to drive users to UGC, you’ll be able to tap into two influential trends and come out ahead of the competition.
- Increased Engagement: UGC is more engaging than traditional forms of marketing, such as banner ads or TV commercials. Plus, it feels more personal and relatable. When you add a QR code to the mix, you make it easier for users to engage with your content. All they need to do is scan the code, and they can see the content about your brand.
- High ROI: A blend of QR content and UGC content marketing can be highly profitable for your business. Not only are you able to benefit from current trends, but you also increase engagement and get more leads.
Are QR UGC & ROI Merely Enough for Content Marketers of the 21st Century?
The content marketing ROI depends on many factors, such as the type of content, the quality of the content, how well optimized the content is, etc.
But if you’re looking for a way to increase engagement and ROI, QR codes and UGC are a great place to start. However, you shouldn’t limit yourself to these two types of content. Instead, try experimenting with different content and see what works best for your business.
Personalization and Videos: Relationship with UGC
Personalizing marketing content generates higher ROI and leads to better engagement. On average, there’s an increase of 56% in sales when marketers use personalized experience. In addition, more than half the marketers say they prioritize personalization over anything else.
UGC content marketing has an element of personalization. It is content created by your target audience for your target audience. When you use UGC in your marketing campaigns, you’re able to connect with your audience on a more personal level and increase brand awareness.
A spectacular example of this is Coca-Cola’s Share a Coke campaign. The company printed 150 common names (male and female) on its bottles in 80 countries worldwide.
The idea was to personalize the experience for users who might find their name on the bottle. These people would then go online and share videos or pictures of these bottles. Coca-Cola combined the power of video and personalization to create a campaign that’s still remembered by its consumers today.
The Future of QR Content and UGC Marketing
Companies that jump the QR and UGC content marketing bandwagon will be able to generate a higher content ROI and get the most out of their content marketing campaigns.
UGC can help you increase brand awareness and build trust with your target audience. Meanwhile, QR codes make it easy for users to engage with your content. By using both of these types of content, you’ll be able to develop a truly effective and profitable campaign.
Now that you know the connection between QR UGC ROI, it’s time to use these content marketing practices. Are you uncertain about the effectiveness of your marketing practices?