Digital Marketing
How To Use Low Search Volume Keywords For Optimization of B2B Content?

How To Use Low Search Volume Keywords For Optimization of B2B Content?

If you are a marketer, you already know how important it is to perform search engine optimization (SEO) in this modern era. For those who do not know, SEO is the action of tweaking your content to appear in the top search results. A search engine works using a specific algorithm. It looks for the keywords you use in your content and ranks your website accordingly. It is a simple way to create traction for your website.

But, before you dive into the keyword optimization world, you need to perform market research. It involves ranking the popular keywords and how your competitors are using them. However, sometimes you may not perform well in SEO when you have a hefty amount of competition. In that case, you must be leaning on the low search volume keywords for optimization.

This blog will be looking at how we can increase your traffic using precisely long keywords for B2B content.

Long-tail Keywords

Most content marketers do not use precise and long keywords, i.e., more than three words. It usually goes by the name of long-tail keywords because it becomes tougher to incorporate into content and doesn’t have an excellent track record.

But when you want to focus your content on your niche, these keywords with low search volume come in handy. This is an excellent place to start if your target market is highly competitive. Using these keywords will let you rise up the ladder to use competitive keywords like your competitors.

These long-tail keywords help you attract the target audience who are more specific about what they want. Sounds easy, doesn’t it? In reality, it is a much more complicated process that we will address in detail.

Steps to Use Low Search Volume Keywords for SEO

Let’s look at how you can use those keywords to attract the unsuspecting B2B lead to buy your product/service.

1. Identify What Your Audience Wants

Yeah, I know, every marketing process starts with this step. And for a good reason. Knowing what your audience wants dramatically improves your chances of success in the market. You simply can’t create content that people don’t like and expect them to read them.

In B2B, you need to identify the buyer’s needs and how your solution will help them develop further. Now, you have to perform market research that uncovers what similar businesses search for. Also, the keyword with the low search volume you select depends on the product/service you offer. If your product targets remote working teams, you need to put yourself in their shoes to identify what they will be searching for.

You can also use many available tools like the SEMrush to find which keywords perform better than the others. This way, you can plan your SEO strategy accordingly. The keywords ranked as the least used are probably used by people who know what they want.

Since B2B customers are primarily experts in a niche or already know something about their niche, you can see how crucial low search volume keywords are for B2B businesses.

2. Create a Content Plan

After you complete the first step, you must start to think about how you can implement these keywords. Keyword placement plays a vital role in improving your content visibility. You should always create the content around the keywords you choose. This way, it will feel like you have written the content specifically for them to read.

Also, you would have to rank the keywords based on the position of the B2B customer in the sales funnel. The keywords that attract people at the end of the funnel might not attract those in the initial stages. So, you must plan your content marketing strategy to align with these keywords. How and where you deploy your content also plays a vital role in your content strategy.

3. Draft Your Content

You have now identified the keywords with low search volume and have categorized them. What’s next? The content itself. You have to start creating the content you initially planned to. The best way to start is to use the keywords that are low competition keywords with high traffic.

Making your content longer usually attracts more prospects. But not too long. See how your competitors are doing it and find the optimal length for content in your sector. Also, keep in mind that users should easily navigate to obtain a clear view of your content. It must intrigue the prospect to know more about your product/service.

Call-to-Action segments of your website create a massive impact on your sales. It lets your prospects connect with you directly without having to search for your contact details.

Be sure to create content that is interactive while also focusing on the keyword placements. Including elements such as videos, images, and GIFs significantly improve your traffic. It also makes you stand out from the crowd.

After using low search volume keywords, you would have joined the race among the big shots. You cannot still rely entirely on using those low-performance keywords. You have to start your research for relevant high search volume keywords.

After using those long-tail-specific keywords, you have already established what you sell. Using the more popular keywords, you can start creating informative content that is not very specific to your product. But still creates a level of interest in what you have to offer.

These kinds of content are a great way of finding new leads who are a long way from closing a deal. But hey, you cannot run your business with very few mature prospects. You need to spend your time nurturing the leads into doing business with you. It keeps your revenue from stagnating.

5. Scale Your Marketing

As any savvy marketer, you are always ready to expand your playground. But when your players are other businesses (B2B), you need to plan meticulously. You have to make your website the best place to find information about products/services in your niche.

Hence, it creates a sense of trust and understanding of your brand. When you have gained the trust of your audience, you can start investing in creating content that relates to your product and not directly promotes your product. As a result, it improves the website traffic and thus improves your chances of ranking higher in the search engine results.

Benefits of low search volume keywords

Following the above steps will let you up to your game. But how exactly do these keywords benefit you? First, take a look at the points below.

1. Improves relevancy

If your keyword is marketing research, it can be for anything. It can be market research for keywords, or people’s interests, or even product performance. But, you want to target the audience who is specifically looking for market research on telecom companies. So it is better to go for something like ‘marketing research for the telecom industry. Thus, keywords with low search volume let you speak more about relevant topics.

2. Gathers nurtured leads

In B2B marketing, initially, you might need some already qualified leads to start your business. This is very tough to filter when you use high search volume keywords. In contrast, the LSV keywords tend to attract prospects who are ready to make a purchase. Thus, saving time and resources for your newly started business.

3. Boosts ROI

Using low competition keywords with high traffic is an excellent strategy for improving the conversion rates. How? Many businesses use high competition keywords. It results in a long, mixed list of both relevant and irrelevant search results. Hence, people go with a more specific search term. So if you use a long specific keyword, congratulations, you get more customers pouring in.

Methods to find Low Search Volume keywords

Confused about where to start searching for these highly beneficial keywords? Let us help you.

  1. You can find keywords from online communities. By doing short research on a social discussion space, you can find keywords that are rarely used.
  2. Do a social media survey to find the common conversational language among your target audience. There is a high possibility that they use the same sentence in search engines.
  3. Check out YouTube videos that talk about your niche. You can find some keywords that many commenters repeat.
  4. Perform a detailed analysis of your competitor’s website.
  5. You can use the tools available for performing keyword research.


Low search volume keywords are the unsung heroes in B2B marketing. They help you kick-start your marketing by creating organic website traffic. And all the prospects they bring are of good quality. So start your uptrend with these magical keywords that significantly impact your ROI.

Reach out to us at to know more about how you can help us define the future of marketing.

TheExpertCafé Team

A distinctive community of marketers based out of the US that conducts market research surveys on niche segments of digital marketing to influence the future of marketing. We welcome marketers like you to join TheExpertCafé and use your industry experience to help decision-makers chart the course for new marketing products and platforms.

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