Leverage Your Content Promotion Skills for a Side Hustle in 2022: 7 Most Profitable Streams

Leverage Your Content Promotion Skills for a Side Hustle in 2022: 7 Most Profitable Streams

Content creation and promotion have become invaluable practices for those looking to reap the internet’s potential in today’s world of sharing and reposting. It’s a direct and effective way to appeal to the nature of the digital landscape, serving as a way to make a mark and connect with as many people as possible. Content promotion can be a lucrative endeavor and, when done right, is an excellent way to leverage your existing marketing skills in favor of some extra income. The following are just some of the ways you can use your skills to help you earn your side hustle.

Seven Most Profitable Content Promotion Skills for a Side Hustle

  1. Blogging
  2. Speaking Engagements
  3. Writing eBooks
  4. Consulting
  5. Creating an E-Course
  6. Becoming A Market Influencer
  7. Affiliate Marketing


blogging content promotion

Blogging is one of the most efficient ways to earn money from content promotion. It’s a simple and straightforward way to apply your skills and knowledge and can be a great way to further establish yourself as an expert in your field. Simply identify your target market, some potential topics relevant to it, and generate or source content to engage them.

Consistently producing materials in this way can help to quickly amass a user base that can open doors for sponsored content and posts when large enough. The only real work here is regularly supplying your audience with quality content and working to grow readership. It’s not very labor-intensive and can be an excellent way to capitalize on your existing expertise and reputation.

Speaking Engagements

share your knowledge with others

Speaking engagements can be a great way to share your knowledge with others and make some money in the process. If you’ve got the proper knowledge and expertise, some likely organizations or businesses would be interested in having you speak at an event or conference.

The best way to land speaking engagements is to reach out to organizations you think would be a good match and send them a proposal outlining your topic of discussion, the length of your presentation, and any other relevant information. You can also offer to do a webinar or Skype presentation if you cannot travel to events.

Writing eBooks

writing ebooks to earn extra money

eBooks are a great way to share your knowledge and expertise with a broader audience. They can be a great way to make extra money and be a very effective means of marketing your services or products.

There are several ways to go about writing an eBook. You could create a comprehensive guide on a particular topic, compile your blog posts into an eBook or even write a novel with a marketing message woven in. The key is to produce high-quality content that will appeal to your target market and make them want to buy what you’re selling.


consultant to businesses as a side hustle

If you’re an expert in a particular field, you can offer your services as a consultant to businesses or individuals who may need help with certain aspects of their marketing. This could involve anything from creating or improving website content, developing social media campaigns, conducting market research, or even providing advice on branding.

The great thing about consulting is that it can be highly flexible and tailored to the individual or company in question. You can decide what services you want to offer, set your own rates and work with clients who are a good match for your skills and expertise.

Creating an E-Course

creating and selling an e-course

If you’re an expert in a particular field, you can share your knowledge with others by creating and selling an e-course. This could involve anything from teaching people how to use social media for business purposes to provide instructions on creating a website from scratch.

The great thing about e-courses is that they can be extremely comprehensive and tailored to the interests of your target market. You can also set your own price, which gives you a lot of control over how much money you make from the venture. Additionally, e-courses can be a great way to build your reputation as an expert in your field and lead to more opportunities in other facets of work.

Becoming A Market Influencer

Become a market influencer

This is a lesser-known method of generating money using content marketing that many people aren’t aware of. This framework is similar to celebrity endorsements but can be executed by anyone with a sizable following. If you have a large social media following, you can actually get paid to promote brands and products to audiences on your social media accounts.

All you need to do is find brands that you believe in and reach out to them about potential partnerships. Once an agreement has been reached, you simply generate or share content related to the product or service in question and promote it to your followers.

This can be a great way to make some extra money on the side and is an excellent way to monetize any online presence or reputability you may have.

Affiliate Marketing

Affiliate marketing as a side hustle

Affiliate marketing is similar to being an influencer in how it works through the promotion of products or services to an audience. However, in this case, you are typically not directly compensated by the company whose products you are promoting. Instead, you receive a commission on any sales that are generated through your affiliate links.

There are several affiliate programs that you can join for free that will let you choose what you want to advertise and coordinate terms appropriately. All you’ll need to do is identify options that appeal to your market, decide on a strategy for selling them, and integrate them into some great content. You can then post this promotional material on article directories, your blog (if you have one), sponsored guest posts on top niche blogs, or on social media platforms where you engage with your base.

This can be a great way to make extra money and a popular method for many bloggers and social media personalities.

Answer marketing surveys and earn rewards

These are just a few examples of ways that you can make side money through your existing abilities in content promotion. There are many other options out there, so be sure to do your research and find something that’s a good fit for you and your skills. With a little effort, you can start generating some extra income and enjoying the freedom and flexibility that it provides.

TheExpertCafé Team

A distinctive community of marketers based out of the US that conducts market research surveys on niche segments of digital marketing to influence the future of marketing. We welcome marketers like you to join TheExpertCafé and use your industry experience to help decision-makers chart the course for new marketing products and platforms.

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