Omicron has made quite the dent in businesses reopening after the holidays. With the lack of tests available and employees calling out sick, it’s essential to have a (standing) reopening strategy. Your customers need information about your reopening plan. Using social media for business promotion remains the most cost-effective marketing tool to reach your customers as you reopen your business.

Why Social Media Marketing?

During the pandemic, the number of customers using social media increased. There was also a swell up in the number of time people spent online, with the traditional peak hours becoming non-existent. Social media platforms continue to record increased use throughout the day due to changes in working and commuting schedules.

This trend may continue even after reopening. Hence, you have to adjust your social media strategies for business to accommodate the sustained need for social media content that resonates with your customers.

Here are six tips for developing strategies for social media marketing for business reopening:

tips to build a SMM strategy for business reopening

Tip 1: Tune Your Social Media for Business Marketing Messaging

As you create your reopening social media post, be mindful of how the pandemic may have affected your customers. Ensure you know how to utilize social media for business using relevant content to encourage shoppers to engage with you in-person or online.

Your customers are most likely looking for distraction, connection, and comfort as they scroll through various social media platforms. Avoid sales content and use a tone that shows you empathize with them.

Shoppers are still safety-conscious and looking for solutions. Assure them they will be safe when visiting your business premises. Highlight the adjustments you have made in your premises’ layout and safety.

Tip 2: Focus on Making Connections, Not Advertising

During a crisis, your sales pitch may appear disrespectful or tone-deaf. Change your message to show that you understand what the customers are going through.

As people return to in-person shopping, they will rely on social media for information about their favorite brands and products to purchase: post engaging, encouraging, and empathetic content to entice shoppers to connect with your brand continually.

Your content should be up-to-date and relevant. Sudden changes may occur in the post-pandemic period the same way we have witnessed unprecedented changes occasioned by the pandemic globally. Rather than having a static sales message, update your social media for reopening content to accommodate any changes in the business environment.

Tip 3: Share Valuable Content

Social media users are not always looking for marketing content. They want brands interested in connecting with them and engaging them beyond a single sales experience. This helps build their trust in your brand.

Social media users need authentic, educative, entertaining, and shareable content. Short videos depicting your employees at work will look more natural and relatable. You can also share content that makes their stay-at-home experiences more bearable.

Shareable posts help your social media business marketing messages reach a wider audience. For instance, a restaurant may share videos about preparing certain meals. This way, the brand will remain in the mind of the customers to make it their first option when they begin in-person shopping.

Tip 4: Contact Influencers

Influencer marketing is a perfect way for getting your social media for business growth marketing content out there on a significantly smaller budget than traditional marketing strategies. On social media, users may block advertisements but watch influencer content.

Therefore, influencers are the best way to ensure your marketing message reaches the target audience. You will gain a broad audience and increase your social media presence when influencers talk about your brand to their followers.

Influencer marketing is relatively inexpensive. When studios may be unavailable for creating branded content, rely on influencer marketing that largely depends on more authentic, relatable content.

Using influencers to market your products builds customers’ trust in your brand. The fact that they follow the influencers indicates they trust the influencer. People’s trust increases when a third party talks about a brand more than when it is talking about its products and services.

Tip 5: Streamline Your Social Media Platforms and Website Transition

As you engage your social media audience, you aim at driving traffic to your website. Ensure a smooth transition by providing a clear and concise call-to-action directing the customers to your website.

Provide easy-to-click and fast-opening links to your site. This influences your customers’ user experience. If you have great social media for reopening content, but your site is not user-friendly, the traffic may bounce back, and you will lose the sale.

Optimize your website’s loading speed and ease of use. Also, ensure it is mobile-friendly as most online shoppers may conduct their searches on their mobile phones.

Tip 6: Maintain a Hybrid Presence

o maintain your in-store and online customers, maintain a physical and online presence. Even after reopening, shoppers will continue to shop online because of its convenience. Your customers will also appreciate engaging with your brand outside their shopping experiences.

For instance, they may want to be part of your charity events that they learn about from your social media posts. You can also use your social media to show your solidarity when facing calamities like floods and hurricanes. This keeps you connected to both online and in-person shoppers.

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Be Ready for Anything

If there’s one thing this outbreak has taught everyone, it’s that even the best-laid plans can go wrong. Several countries have already backed out of their initial intentions to reopen, forcing merchants to lock their doors for the second time. There is still uncertainty about what may happen in the future. As such, you may not make long-term social media marketing plans for your business. Experiment with your use of social media for business reopening strategies such as new channels and content types to remain top of mind for your customers.

Until the virus is eradicated, retailers’ most effective social strategy needs to be flexible, encourage proactive communication, and favor transparency. Remember, your customers may also not have extra cash to spend if the Covid-19 pandemic impacted them. Focus on tactics that help you grow your business during and after the pandemic. Most crucial, show your consumers that you care about them and are willing to help them in any way you can. Social teams can prepare for a seamless company reopening and help consumers as they traverse the next pandemic phase with a solid strategy in place and a little flexibility.