As it stands, over 3.6 billion people rely on social media when going about their activities. Unsurprisingly, the number is expected to rise to around 4.41 billion in 2025.
Some of the top-ranked social media platforms include Facebook, WhatsApp, Facebook, and YouTube. It is easy to see why digital marketing, mainly social media marketing, is picking up very quickly with such huge numbers.
A survey conducted by PwC shows that 72% of business leaders rely on AI marketing to grow their businesses. There has been tremendous growth in the marketing industry since the introduction of the AI aspect.
Here, we learn about AI marketing and what its transformative effects will be in the long run.
What is AI Marketing?
Many businesses and marketing departments are increasingly implementing intelligent technology solutions to increase customer experience and productivity. Companies, organizations, and other commercial entities can acquire a more sophisticated and comprehensive understanding of their target market with these solutions.
AI marketing is, therefore, the use of artificial intelligence technologies to create automated decisions based on the collected data, analysis of the collected information, and any other relevant observations of the audience or economic trends.
In a business setting where speed is essential, AI marketing is mainly preferred. AI tools rely on collecting data and customer profiles, analyzing the collected data, and coming up with tailored messages for the customers without much involvement from the marketing team.
In the fast-paced economic world, marketers rely on AI marketing for team augmentation or covering more tactical work than humans would. All these happen with little or no human nuance. Some AI marketing use cases include:
- Data analysis
- Real-time personalization
- Content generation
- Media buying
- Processing natural language
- Automated decision making
How Marketing Will Evolve in the Age of AI
Statista says that about 84% of respondents ascertain that using AI marketing gave them an edge over their competitors. It is expected that more business leaders will consider using AI marketing strategies, therefore causing a massive revolution in the marketing industry. By 2022, companies are expected to be spending $57 billion on AI platforms.
Experts anticipate the following potential influence of AI in marketing in the coming years:
1. Improved product and content recommendations
The practice of profiling customers to predict their future behavior is not new; if anything, the tradition started about two decades ago. During this time, giant entrepreneurs such as Amazon began to deploy collaborative filtering to push recommendations to their customers.
Today, the practice is very rampant, especially with blue-chip tech companies. However, with the introduction of AI marketing, we anticipate improving product and content recommendations in the coming years.
AI marketing strategies rely on clustering, complex data interpretation features, and demographics and profile information to provide accurate recommendations that lead to higher ROI. Using AI metrics allows marketers to pair and adapt to customer likes and dislikes. In no time, companies will forward both new and tailored recommendations to their customers in real-time.
Keeping up with the varying AI marketing strategies can be very difficult for companies, especially those using a rigid marketing team. Only the companies willing to hire advanced AI software programmers are likely to keep up with the new trends.
2. Improved search engines
Search engines have been around for the longest time. The recent introduction of AI into popular search engines such as Google has shown that the quality of search experience has improved, and users can easily navigate through what they are looking for.
Given that AI marketing is in a constant revolution, we expect that search engines will improve further. Fresh innovations such as semantic search and Natural Language Processing (NLP) allow search engines to crawl through several websites easily, correlate similar links, correct mistakes automatically, and lead users to more relevant search links.
Knowing that they can reach their target audience easily facilitates smooth marketing strategies by companies and their marketing teams. Users can also discover great products that they would be willing to buy even if they were not what they were looking for in the first place.
3. Better ads
At the moment, most internet users do not like ads, and they will do anything to skip, block, or ignore any ads that come their way. This can be attributed to the fact that most of these ads are not relevant to the users.
However, with AI’s ability to use data and profiles to make automated decisions and engage potential customers, we anticipate that the ads will be more innovative and more relevant to users in the near future. AI marketing digs deep into social profiles and keyword searches to come up with more relevant ads.
4. Better social engagement and customer service
It is crucial to maintain excellent social engagement and customer service before, during, and after-sales processes. About 33% of consumers reveal that they are likely to drop a brand if they feel that their customer service is not to their expectations.
The truth is, replying and attending to every customer can be very hard for humans to maintain high engagement levels. Fortunately, AI-powered intelligent messaging platforms can help companies engage their customers professionally, timely, and efficiently. We anticipate that AI marketing will improve social engagement and customer service.
Will AI Marketing Reshape Traditional Marketing?
Yes, AI marketing is already reshaping traditional marketing, and the revolution is likely to continue in the coming years.
AI programmers are already more popular than the marketing staff in some companies focusing on AI marketing.
While it is true that some traditional marketing strategies cannot be replaced, AI marketing is bound to reshape or improve them in the coming years.
What Impact Will AI Have on Roles and Expertise Requirements in Marketing?
Yes, AI marketing will change roles and expertise requirements for most companies, organizations, and business entities. Marketers with AI programming knowledge will be preferred over those that don’t. With the potential of replacing humans in many workplaces, AI marketing might end up causing massive unemployment, according to experts.
Will AI Marketing Be a Differentiator?
Without a doubt, AI marketing will be a massive differentiator in the future. As a company, organization, or business entity, aiming to be on the right side of things when the AI marketing storm comes ensures that you survive the test of time and keep up with your competitors. The clouds are forming; brace yourself for the “AI marketing” revolution.
Since AI marketing is still considerably new to most people, finding the perfect partner to walk you through the journey is ideal.
