“Awareness is fine, but advocacy will take your business to the next level.”
Joe Tripodi – Former Australian Minister

Although Mr. Tripodi is not a marketer, his quote above effectively summarises why influencers are incredibly critical for taking any business to the next level, especially in today’s digital day and age. A concept which perhaps did not even exist a decade or so ago paid influencer marketing (IM) is on the rise today and how.

Be it Instagram, Facebook, Linked In, Snapchat, YouTube, or any other social media platform, businesses today cannot afford to take their foot off the pedal when marketing in any of these platforms. The popularity of these visual and collaborative social platforms has given birth to many paid influencers across the globe. So much so that today, not only is the market sort of saturated with influencers, it would not be a surprise to find a scammer in the midst of it all.

Given the criticality of the function and bandwidth limitation, businesses are hiring specialists for influencer management today. These individuals have become highly significant and critical for businesses today, sometimes called influencer outreach managers or influencer management managers, besides many other designations or names.

What Is Influencer Marketing

get paid as an influencer

“Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you.”
Amanda Maksymiw – Award-winning marketing leader

A form of the social media marketing that involves strategic product placement and endorsements through people and organizations who are considered to be experts in that field or enjoy the power of social influence in the area is called Influencer marketing.

Some of these best-paid influencers want the ability to influence buying habits or entice measurable actions from their followers by simply posting on social media. These postings are usually paid for and sponsored in nature.

Influencer marketing involves reaching out to influencers who enjoy credibility and a healthy follower base on social media, enrolling them, and managing social media posts for the business. Regarding how much social media influencers get paid, the higher the credibility and the follower base, the higher the payment for every social media post.

Who Is A Paid Influencer Marketing Manager?

Paid influencer marketing managers are managers who manage the A-Z of a business’s influencer marketing campaigns. The influencer marketing manager manages them all, from identifying to building a team of most paid influencers for a company to coordinating with internal and external marketing teams to managing and maximizing impact from the social media communication.

As an IM manager, it is essential to remember that the highest-earning influencers get paid as an influencer purely for the quality of the right followers they bring for the brand.

Why Is A Paid Influencer Management Manager Important?

In today’s world, information is quite literally sitting on the consumer’s palms in the form of smartphones, Ipads, or laptops, etc.; digital technology definitely rules. To experience success, businesses today need to look for paid collaboration on Instagram, Snapchat, TikTok, Facebook, YouTube, Linked In, and other social media platforms.

With each forum having its own set of influencers who also get paid to be an influencer there, it is growing increasingly impossible for businesses to manage influencer marketing with their existing marketing team. An influencer marketing manager helps determine which social media platform will work best for the company and help the business determine, how much influencers get paid for the campaigns they help the business with.

The influencer manager focused only on social media influencer marketing helps brands strengthen their social media reputation and improve customer engagement, thus leading to healthier conversions.

What Does It Take To Become An Influencer Marketer?

Given the criticality of social media influencers for businesses, an influencer marketing manager’s role is exceptional and critical for the company. Given that the influencer manager will be responsible for creating and managing social media campaigns and optimizing the results, one needs to be experienced working in the social media domain.

A multitasker, creative thinker, someone good with coordinating and working with the teams, and an individual contributor when the time demands, you need to be comfortable wearing multiple hats simultaneously.

As an influencer marketing manager, one needs to know the business inside out, know its audience, and be analytical to capture this information from the data points from the past. This individual should be an expert with social listening and community management tools.

The influencer marketing manager needs to coordinate extensively with the internal marketing team, analytics team, external influencers, marketing agencies, and many other teams; the individual obviously needs to be a great communicator and good with words.

Given how extensive the field of social media marketing is, the influencer marketing manager must be process-driven, systematic in approach, proactive, and nimble-footed to take decisions on the go. And yes, they definitely need to know how much do Instagram influencers get paid.

How To Become A Paid Influencer Outreach, Co-ordination And Management Manager?

reaching out to influencers

Becoming an influencer outreach manager is not easy; after all, no college courses teach how to become an influencer outreach manager. The growth of social media has also created a lot of competition for this position. To stand out in the crowd, here are some tips for developing the necessary skills:

  • Be Analytical: Be it to know about one’s target audience or about the success of any IM campaign, analytics plays a crucial role. Remember to know your numbers and keep an eye on various tools that can help you with this. 
  • Stay On Top Of The Latest IM Trends: Trends can change rapidly in digital media and social media. To stay on top of the game, learn to top the past, current, and future IM trends.
  • It’s All About Relations: Be it the relationship a brand can build with its customers or the relationship the IM manager enjoys with the internal and external teams, IM is all about relationships. Finding the right talent and maintaining a positive relationship in the business is critical for IM.
  • AdoptTechnology: The right technology is critical to ensure that the cost and time for the business are well maintained and are efficient. Be open to adopting technology that can help in ensuring the success of your IM plans.

Does My Brand Need an Influencer Marketing Manager?

If you’re considering hiring an influencer marketing manager, you’ve definitely worked with an influencer to market before. Partnering with influencers can help you increase brand exposure and revenue, and it’s a cost-effective method to expand your business.

However, as your influencer marketing program grows, you’ll require more time. An influencer marketing manager can help with this. An influencer marketing manager has the time to ramp up your influencer marketing while also ensuring that everyone involved receives high-quality communications.

An influencer marketing manager could be the most significant individual to add to your marketing team if you want to expand your brand but don’t have the time.