In the ever-evolving landscape of technology, Augmented Reality (AR) stands tall as a catalyst for transformative experiences. As AR continues to permeate diverse industries, its evolution in tandem with cutting-edge…
Latest Posts
How Do Companies Take Sustainability Seriously?
Over the past decades, society has witnessed a progressive yet unsurprising decline in the health of our planet. Seemingly, every day, we’ll hear about crises on the news, from out-of-control…
Why Brand Responsibility Should Be Your Priority
Are you looking for effective ways to boost your brand equity? Don’t fret. You’re in the right spot. You’re about to learn one or two tricks of having a socially…
Marketing
The World Is Increasingly Nonbinary. Your Marketing Should Be, Too
Our society has come a long way over the past century. While topics such as equality and civil rights may have been hotly debated in the past, today, most people…
The Catch-22 of Digital Advertising: Privacy Vs. Personalization
Data is everywhere. From the personal to the professional, it is becoming increasingly essential to how we operate. Despite its great importance, data can also be controversial: some see it…
Sustainability Initiatives and Lessons We Can Learn From Them
Sustainability is a significant issue in today’s world. It’s directly related to environmental sustainability and the well-being of society as a whole. Many people are cognizant of this, as we’ve…
Advertising
How AI Will Drive the Future of Advertising?
Humans love personalization and feeling as though an experience is custom-tailored to their own wants, needs, and personalities. Even those skeptical about AI, or artificial intelligence, cannot deny the benefits…
Harnessing the Power of the Data Driving Today’s Businesses
If there were a tool at your fingertips that would bring about the desired ROI and strategically targeted outcomes for your enterprise, would you use it? Of course, you would.…
QR-UGC-ROI, How Content Marketers Will Win in 2022
Did you know that 93% of marketers claim that user-generated content does better than branded content? The better performance can be attributed to the fact that audiences trust content created…
Marketing
Interviews or Focus Groups: Do Brands Still Need These?
A focus group in marketing research helps brands get insights into a particular aspect to formulate their strategies accordingly. Focus groups and interviews are small-group discussions to gather primary information…